Lucas spoke in detail about Hard Rock’s vision for the new hotel. Lucas said that he thinks the construction will go rather quickly since the company has a clear plan and has already concluded a feasibility study together with the brand’s partners. Hard Rock’s plans are to construct the hotel either north of the casino’s parking garage or in the casino’s front lawn on Eggleston Avenue. Instead, visitors will be able to enjoy themselves, place a bet, eat on-site and then spend the night in the planned Hard Rock hotel. With an adjacent casino, people will be less rushed to drive back home or book a room in another hotel in the city. According to him, adding a hotel is “critical to the continued success” of the property. Jon Lucas, Hard Rock’s chief operating officer, revealed more about this idea.
The expansion will make the casino more attractive to bettors from further destinations. Florida-headquartered casino and hospitality company Hard Rock International envisions putting in $70 million into adding a hotel to its casino in Cincinnati.
